WEB LISTENING

Nowadays, a presence on the web and engagement in the unstoppable development
of social networks is more important than ever.
These days, relationships are built via online conversations.
To ensure that the level of awareness of what you have to offer is and remains high,
it is key to grasp the “buzz” on the web and answer this question:

WHAT ARE PEOPLE SAYING ABOUT YOU ON THE NET?

Web listening is the tool that will support you before,
during and after the masterclass/seminars to monitor
online conversations,
with the aim of understanding:

CONTENT

What
was discussed

SENTIMENT

How
it was discussed

BUZZ

How often
it was discussed

Key analytics:

HITS AND VOLUME

Opportunity to intercept online conversations about the products in question. Also, extrapolation of hits in any target space-time horizon. This helps you develop an initial idea of how intensely the web is focusing attention on a given topic.

TIME

Creation of a timeline of useful data in view of comparative trend analysis, in order to have references to duplicate or modify the strategy as results vary over time.

COMPARING KEYWORDS AND/OR COMPETITORS

Option to compare multiple search keywords quantitatively (which terms generate more online conversations) and qualitatively (sentiment, media source, trends over time, etc.).

INFLUENCER

Identification of the people who can help the company create more buzz and engage web users in conversations on the topics at hand.

COVERAGE

Possibility to analyze almost all countries in the world and review content in almost every language.

MEDIA SOURCES

In general, results are found on four main media sources: social media, forums, news websites and blogs. Social media also include Facebook, in the form of public pages and profiles that can be monitored.

SENTIMENT

Analysis of user perception and opinions on searches, whether positive, negative or neutral.

THEMECLOUDS

Identification of main keywords and themes that users most often associate to their searches, as to additionally identify the main topics in conversations.

Contacts us now

WEB LISTENING

Nowadays, a presence on the web and engagement in the unstoppable development of social networks is more important than ever.
These days, relationships are built via online conversations.
To ensure that the level of awareness of what you have to offer is and remains high, it is key to grasp the “buzz” on the web and answer this question:

WHAT ARE PEOPLE SAYING ABOUT YOU ON THE NET?

Web listening is the tool that will support you before,
during and after the masterclass/seminars to monitor
online conversations,
with the aim of understanding:

CONTENT

What
was discussed

SENTIMENT

How
it was discussed

BUZZ

How often
it was discussed

Key analytics:

HITS AND VOLUME

Opportunity to intercept online conversations about the products in question. Also, extrapolation of hits in any target space-time horizon. This helps you develop an initial idea of how intensely the web is focusing attention on a given topic.

TIME

Creation of a timeline of useful data in view of comparative trend analysis, in order to have references to duplicate or modify the strategy as results vary over time.

COMPARING KEYWORDS AND/OR COMPETITORS

Option to compare multiple search keywords quantitatively (which terms generate more online conversations) and qualitatively (sentiment, media source, trends over time, etc.).

INFLUENCER

Identification of the people who can help the company create more buzz and engage web users in conversations on the topics at hand.

COVERAGE

Possibility to analyze almost all countries in the world and review content in almost every language.

MEDIA SOURCES

In general, results are found on four main media sources: social media, forums, news websites and blogs. Social media also include Facebook, in the form of public pages and profiles that can be monitored.

SENTIMENT

Analysis of user perception and opinions on searches, whether positive, negative or neutral.

THEMECLOUDS

Identification of main keywords and themes that users most often associate to their searches, as to additionally identify the main topics in conversations.

Contacts us now